The Holy Grail...Human Capital Development Aligned to Strategy...

For a long time our profession seems to have had an identity crisis. We wanted to be strategic business partners but we couldn't get there. IBM's 2009 report titled "Getting Smart About Your Workforce: Why Analytics Matter," showed key strategic human capital (HC) challenges that Human Capital Management (HCM) leaders face and their perception of importance vs. effectiveness in overcoming them to impact business results. One of those areas with a significant gap in importance vs. effectiveness (48% in last weeks graphic) was the definition of "knowledge, skills and capability requirements to execute business strategy."

In my honest opinion, the HCM leader's capability to act on this particular human capital challenge is more important than other importance-effectiveness gaps the report identified. Why? Because as HCM leaders...if we can't define organizational capability requirements (That is really what our customers want...not HR speak like knowledge, skills and competencies...we can do that internally) to execute the business strategy...we are in essence lost. No "seat at the table" is forthcoming. So we have to execute on this one human capital challenge gap with the agility and adaptability the organization requires to function in the global complexity. And we have to do it...flawlessly.

At the Defense Intelligence Agency, we faced a similar challenge as DIA merged with ten worldwide Combatant Command Directorates of Intelligence. Treating the merger as a major change management project as Combatant Command civilian employees were integrated within DIA, the DIA learning team decided that for a successful merger, we needed a simple approach. The approach was to define the individual Combatant Command capabilities that would allow the team to look at common, core, and critical capability requirements across the Combatant Commands.

Pioneered by Dr. Reza Sisakhti of Productivity Dynamics and used by successful companies like IBM, Cisco, and HP, we were able to focus on three mission critical job roles at the Combatant Commands to drive our efforts...Intelligence Analysts, Collection Managers and Intelligence Planners.

The process involved two simple steps...

1. Engage strategic leaders and determine each Combatant Command's mission, strategy, strategic initiatives in place or planned, and the challenges faced in executing the strategy.
2. Identify top performers in the organization. These top performers are top performers because they are able to overcome challenges and achieve results. What behaviors make them successful at executing the strategy and overcoming challenges?

With this data, the team was able to start alignment of available learning at DIA and at the Combatant Commands in direct support of mission strategy execution. From a change management perspective, ten Combatant Commands with different functional and geographic responsibilities were able to see the knowledge and skills necessary to execute their mission strategies for the three identified roles were the same. The only difference was the application of these human capital capabilities in their respective environments.

The decision to take this simple, but proven approach in a massive change effort was risky. But the payoff was a group of global learning professionals at the Combatant Commands and DIA that are considered the vanguards of enterprise integration by senior leaders within the Defense Intelligence Enterprise. It has ushered in a new level of collaboration and innovation that led to the team's recognition in 2009 by Chief Learning Officer Magazine with a Learning-in-Practice Gold award in Division I for Global Learning.

So the message this week HCM leaders...focus on defining knowledge, skills and capability requirements to execute business strategy and take a risk...it could lead to a huge payoff for your organization and HCM.

The Hidden Message - The 2010 IBM Global CEO Study

I really look forward to IBM's bi-annual Global Chief Executive Officer (CEO) and Chief Human Capital Officer (CHCO) studies. This year's study titled "Capitalizing on Complexity" was like having to wait for the World Cup or Olympics since the 2008 Global CEO study,titled "Enterprise of the Future." During the time between the 2008 and 2010 studies the landscape in the private and public sector has changed significantly. Additionally, the studies have historically provided some great insights and perspectives in the thinking of two key groups that I am interested in understanding...CEOs and CHROs/CHCOs.

So first...hats off to IBM for another quality study and kick-off even where the results were streamed live over 24 hours. You can get to the recordings here.

This week there were a number of organizations that picked up and focused on the main message of the 2010 study and that was creative leadership. Austin Carr at Fast Company wrote a great article earlier this week highlighting the study results ("The Most Important Leadership Quality for CEOs? Creativity") as well as a Harvard Business Review (HBR) blog by Prasad Kaipa, Navi Radjou, Jaideep Prabhu, Simone Ahuja titled "How To Ignite Creative Leadership In Your Organization." Because of this immediate focus this week on the 2010 study...I think we can count on seeing a number of books and new vendor training that will tell and show us how to create armies of creative leaders. But for today's blog...I am going to focus somewhere else and the more subtle or hidden messages that global CEOs may have been communicating that we need to understand as strategic Human Capital Managers.

My interest is on the overall trends in external forces with the greatest impact on their organizations. Since 2004, when the first study was conducted, one of these factors considered by CEOs was People Skills. It was in a strong second place and had increased in importance, while maintaining its second place status from 42% to 48% between 2004 to 2008. In the 2010 study however, People Skills goes from 48% to 37% and fourth place on the list (Please see attached chart). Now rated above People Skills are Market Factors, Technological Factors and Macroeconomic Factors. The only significant hole in the study in my opinion is no discussion on why this has occurred. So we are left to hypothesize for now...

Trying to understand why this may have occurred, let's look at what has happened in last two years. Mass layoffs, whole companies disappearing, recession, and slow growth. Part of the surprise for CEOs is that massive cuts still left a workforce able to do more with less. This of course has led to trust issues in many organizations because of how this all transpired. This HBR Blog post by Tammy Erickson titles "Restore Trust with Employees? Forget About It" details challenges organizations will face.

Some questions that will need answering...

1. Did the shift in employee demographics after layoffs change CEO perspective on what is needed to be successful?
2. Did organizations during the layoffs actually layoff the right people...those without high performance and/or high potential allowing a more capable workforce to stay at the organization?
3. Did organizations have the proper alignment of people skills to strategic direction within organizations meaning that HCM had prepared organizations for the future events between 2008-2010?

What I hope is that the 2010 Global CHRO/CHCO Study will answer some of these questions...to me that is the hidden message to understand and learn.

Cheers,
Keith

Taking the Long View...Why "Strategic" Can't Mean One Year...

So I am a huge believer in Strategic Human Capital Management (HCM). Taking a strategic approach allows for you and your team to play a more proactive and impactful role in positioning the organization for success. Yet I am the first to admit that in today's world of volatility, uncertainty, complexity and ambiguity (VUCA)...the ability to look strategically and plan for the Human Capital Capabilities (HCC) to execute the strategy is extremely challenging.

Because of VUCA pressures, the need for agility and adaptability are forcing time compressed strategy development and execution. During the recession, it appears strategy took a backseat to managing the organization's resources on a day-to-day basis. The external environmental factors were changing so quickly that survival was critical success factor...nit strategy.

A March 2010 Harvard Business Review blog titled "Strategy on the Morph" by Walter Keichel (Author of "The Lords of Strategy: The Secret Intellectual History of the New Corporate World") really provides insight in to what was happening in respect to strategy. In the blog, this quote really points to the perspective that strategy is wounded.

You may have read one such proclamation in the Jan. 25 Wall Street Journal. "Strategy, as we knew it, is dead," argued Walt Shill, who leads Accenture's North American consulting practice. An article titled "Strategic Plans Lose Favor" goes on to quote him saying, "Corporate clients decided that increased flexibility and accelerated decision making are much more important than simply predicting the future."

So if HCM leaders buy in to this view...we should just sit and react. We can sit and wait for our customers to come and tell us what they want and how they want it and we can deliver on it. So if you believe that...you may be in the wrong profession.

Research by the Stanford Center on Longevity released in February that taking a strategic and "long-view" in HCM will be critical. The report titles "Population Age Shifts Will Reshape Global Workforce" indicates taking the long-view will be important based upon future workforce demographics. If we don't take a proactive stance to drive customers to think strategically about HCM and impact to future capabilities required to execute the strategy...then we are really not doing our job to support the organization's continued growth and mission accomplishment.

My virtual friend, Daniel John Roddy (HCM Leader for the Institute for Business Value (IBV) at IBM Global Business Services) stated it simply in a discussion on the One HCM Global Community on LinkedIn...

"But would you really want to recommend a major investment in building out your workforce in any country without understanding the social and economic implications of its urban development and demographic trends? I don’t think so.

And what if, in taking the long view, the emerging market workforce strategy itself could become a source of sustained competitive advantage? An input to strategy formulation, rather than only a work stream of the business execution plan?

In my view, firms hoping to differentiate on their emerging market workforce strategy will need to add three additional competencies to their current workforce analytics toolbox: population demographics, cross-cultural attributes analysis, and an understanding of, and vision for, what the United Nations has termed ‘Human Development’.

So actually, I don't think the quantification attempts in relation to human capital are the problem, more at issue is the typical reactive and short-term perspective we are bringing to the task.

Maybe I have been in China too long, but I have become a big believer in the importance in taking the long view of desired outcomes, in business and in life."


Taking the long-view is a critical competency for HCM leaders...one that we will need to continue to develop in order to lead our organizations in to the future.

CFO = Value Integrator...CHCO = ?

IBM released their 2010 Global CFO Study last week. Another quality product that points to some interesting things that CHCOs, CHROs, CTOs, and CLOs should know and understand in working across organizations specific to Financial Capital and Human Capital. My perspective is this...we need to understand explicitly what is happening in the broader organizational enterprise to continue to support it and enable decision advantage in respect to human capital investment decisions.

The first thing that jumped out at me is this statement in the CFO study:

"Our research, however, also points to a bright spot – one group of Finance organizations with a particular combination of capabilities stands out from its peers. These organizations – which we call Value Integrators – are more effective in every area assessed, with significant advantages in managing enterprise risk, measuring and monitoring business performance and driving insight from information integrated across their companies and governments."

As HCM leaders, we should play a role in understanding enterprise risk in respect to human capital decisions across the global enterprise. The human capital investments required to identify, acquire, build and retain human capital pertaining to business decisions to enter new growth markets or expand mission capabilities involve human capital management (HCM) risks. For example, can we develop the human capital capabilities required to move into that area (global or functional)? We also play a role in measuring and monitoring business performance based upon the human capital investments we ask the organization to make...we should be able to make those value-add linkages. Finally driving insight from information integration is a domain for us. How do we take the myriad of human capital information and data available to provide decision advantage to our organizations in making HCM decisions?

So with CFOs as "Value Integrators," I see a similar role and opportunity for HCM leaders. To continue to learn as a profession, we need to read these type of studies and understand them and their implications to our profession. How can we learn from this to position our HCM leaders in these same organizations as a similar "Value Integrator?"

Larger Role for CFOs

The study also indicates that CFOs are playing a larger role as an advisor and decision-maker in the organization not only in their traditional areas, but also influencing other enterprise-wide decisions. If you look at the embedded graph in more detail...it lays out a number of areas where the CFO is playing this role to include:

- Enterprise Cost Reduction Management
- Selection of Key Performance Indicators
- Capital Asset Manager
- Risk Management
- Prioritization of Resource Management
- Strategic Revenue Planning
- Business Model Innovation
- Information Management Strategy

I think our profession can be the trusted advisor on HCM aspects of these areas in enabling decision advantage. While we play a direct role in some of these areas, we likely have our own HCM areas to influence enterprise-wide decisions. Some of these areas might include the following;

- Human Capital Reduction Strategy - Provide decision advantage so the right talent is maintained at the organization in high risk environments.
- Merger & Acquisition HCM Assessment - What Human Capital capability and capacity does the M&A bring?

CFO as Decision-making Hub

"Value Integrators – more than any other group – are equipped to advise at an enterprise level. They are positioned to evaluate business opportunities and risks in an end-to-end context and recommend difficult trade-offs among units, markets and business functions. A U.K. CFO explained the opportunity this way: “With the data we have and our deep understanding of the business, Finance can become the decision-making hub of the company.”

As this U.K. CFO states...the CFO should be the decision-making hub for finance decisions. Can we imply then that the CHCO should be the decision-making hub for HCM decisions? My position is YES! But to get there we have to develop sound strategic human capital business models and performance measures that allow us to tie our activities to the business.

CHCO = ?

If the CFO is the Value Integrator...what will the CHCO be to the organization? Talent Integrator? Business Enabler? I don't know...plenty of indications that a seat at the table is unlikely unless we change our HCM business model to reflect how we enable business strategy directly. This would support making the case for CHCOs to be the hub for human capital decision-making.

IBM's 2010 Global Human Capital Survey will hopefully answer that question this year. Whatever the answer though, we have to be ready to act as a profession and drive ourselves to get there.

The Future of Analytics in Defining Capabilities

This past week, SuccessFactors, a business execution software company, acquired Inform, a leader in HR, Talent Analytics, and Workforce Planning. In the same week, Accenture released a report (http://bit.ly/cfZmWZ) based upon a survey of senior managers at blue chip organizations that stated:

"Weak analytics capabilities - ranging from siloed data, outdated technology and lack of analytic talent - are preventing organizations from gaining valuable insight that could lead to better business results..."

The importance of analytics, especially to human capital and talent decision making, is increasing. Successful organizations that are able to react with agility and adaptability in the future work environment will be those that know the strategic human capital capabilities to execute business strategy and know the capacity of the workforce to execute that business strategy. Organizations that can do this require a model to help identify capabilities and capacity and a workforce analytics capability that can analyze and create decision advantage from workforce data. When these two are combined, they form a powerful means to provide competitive advantage in a complex and changing global environment.

While many organizations utilize analytics capabilities to improve decision making in finance, sales, marketing, supply chain and operations, utilization of analytics in human capital and talent continues to lag. The same Accenture survey indicated that HR analytics investment would increase by 16%...putting it dead last in the survey.

IBM's 2009 report titled "Getting Smart About Your Workforce: Why Analytics Matter" indicated three overarching themes:

1. In today's difficult economic environment, workforce analytics play an increasingly important role in addressing strategic human capital challenges.

2. Workforce analytics enable HR organizations to take a more proactive role in driving business strategy.

3. The implementation of workforce analytics continues to be hindered by both technical and skill related issues.

In a global environment where the one true competitive advantage is an engaged workforce that drives knowledge creation and innovation, a workforce analytics capability to enable strategic human capital capabilities and capacity identification. This enables making informed decisions on what capabilities to buy, build or rent and the necessary resources to enable organizational success.